Should I advertise myself under a different name or to try and claim the top spots?

Hi,

I share a name with two dead people (heritage.com) and a pinterest account that run amok on the top 10 on google search. I want to publish ebooks but didn't just yet, and I think if I should write using a less common surname instead, similar to my real one. I still hold the three top places though. Should I write under a different name or should I publish under my real name anyhow and the amazon SEO is going to take over and rule it?

Thanks.

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