Hey all, I started a new job as a marketing analyst recently and my company is in the B2B SaaS industry.
Firstly, I am new to SEO. They are very SEO-focused, and specifically link building because that's what the owners built the company on. I have been tasked with researching new and current keywords and to determine if which are worth focusing our efforts on.
My question for you experts is this: how do I do that? Where do I even start? Like, how do I measure if a keyword is worth the squeeze? Trying to figure this all out and not feel imposter syndrome. Appreciate the help.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/lrvn1m/seo_research_and_determining_whats_worth_it/>
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