Friday, March 5, 2021

If you are good at SEO would you optimize a page on your website leaving an honest, bad review so you rank for "[COMPANY NAME] Review" - Story in comments

Hello from England

Back in 2018 I was ripped off by a builder when I paid him £10,000 for materials but the receipts were £9,500. I hired him through a UK 3rd party tradesman website [important later].

Backstory: He racked up £500 of parking fines when parking outside my property, it was a traffic warden's daily wet dream.

I deliberately went through the reciepts using an accounting spreadsheet and requested a refund.

He faked the figures, refused to refund me, and blocked me on all communication channels leaving me Royal Mail as a last resrot. Fine.

I went online and paid for a small claims court hearing which was ruled in my favour. I kept sending invoices through the post. Eventually, I escalated to pay for the bailiffs and paid an extra £120 on top of my initial £35 fee.

When the bailiffs turned up at 10am one morning, his girlfriend said they had split up and he no longer lived there. I had evidence that he was and he had put her up to lying. Then I woke up and I had 3 (three) 1-star Google reviews from new accounts (<24 hours old) for my SEO company.

Game on.

I asked on Reddit and I learned I could request a specific time for the bailiffs to knock on his door. He wasn't in at 10am because he was working. I booked them for 8pm that week and he got served. He paid on the spot, plus interest, plus court and bailiffs fees. I took photos of ALL THE PAPERWORK and uploaded it to my website. As my username suggests, I'm an SEO.

Sidenote: In week 1 of 16 (big project) I offered to get him a Google my Business listing and promote him for free. He skirted around the subject and made an excuse he was so busy he doesn't need extra business.

I SEO'd a blog post for his company name so successful when you search online for his details my website was position 1.

[Important later is now ]

He was a sole trader without a website and relied on 3rd party companies. He did have a Facebook page years ago but it was deleted (probably because of bad reviews?) he has done a really good job of keeping internet dark.

He's not even registered as a business on the UK Government website.

Curiosity niggled me tonight and I looked him up. The same URL on the 3rd party with his old company name, but he has changed his profile company name to something completely different. Let's say his new trading name is "Dream Ripoff Company"

Coincidentally, his last job on his profile was in 2018. He changed his name and his last review was in April 2020 (probably from a pre-covid assignment) and no reviews or jobs since then.

My petty revenge? I spent more of my time re-SEO'ing my old 2018 blog post so now I'm at the top of Google when you search for his name and his rebranded trading name.

submitted by /u/wowafemaleseo
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/lypvoi/if_you_are_good_at_seo_would_you_optimize_a_page/>

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