I am running a very specific niche ad for my small business. The daily estimates are:
Daily budget $10
1 click per day
1.62 cost/day
2.29Avg CPC
Why is the cost so high? $1.62 per day is a lot for one click. How is the average $2.29?
Also if I increase the budget to $100 a day
clicks are still 1 but the cost per day goes up to $3.18 with a CPC of $4.23. How is this possible if I am still getting only 1 click?
Thanks for your help
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mjczmg/google_ads_pricing_help/>
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