So, I typically don't use the same keywords. But my client has a huge furniture eCommerce site (700+ products), and they want titles that are more uniform.
For some of their products, there are very little relevant keywords (e.g. 8 products, but only 6 relevant keywords). Will there be any penalization if I use the same keyword? (just duplicates, no triples)
Or would you recommend choosing a word that isn't searched? I'm hesitant to do that, but would love other opinions.
[EDIT] - the two titles i'm looking at are almost identical (just a different color stain) - and they're not looking to combine the products at the moment.
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