A few days ago I posted because I was really astounded at the increase in traffic garnered by just one post.
More or less, I put out one good article at the right time and it blew up (it's all relative, obviously, but my website went from averaging 50 views a day to hitting 1,869 in a day at the peak). and leveling out about 1300 a day.
As several people noted, news-based content won't necessarily net you long-term traffic. This is indeed true in some sense, but the specific article in question was not a news article, per se. Just an article that targeted the traffic coming in from the news coverage, if that makes sense.
As could be expected, the traffic peaked and has definitely decreased since then. I'm still averaging over 1,000 views a day, and it looks like I'll probably be hovering around there for the foreseeable future, hopefully climbing slowly but surely like I was before.
Here's the kicker, though. While my traffic peaked on April 22 (3 days ago), this was largely driven by backlinks from a major Russian news publication. I got a ton of Russian traffic from this, as well as several other websites (also Russian for the most part).
But while my traffic has now leveled out, the amount I'm getting from search engines, especially Google, is increasing substantially every day. It seems that this event has greatly increased my credibility with search engines.
For example, on my peak day 38 of my visitors were referred by Google, and 142 total from search engines.
Yesterday, 91 were from Google, for a total of 153 search engine referrals.
And yesterday, I totaled 328 total search engine clicks, with 241 of those being Google results. That's pretty substantial. As of three days ago, I hadn't even gotten 100 lifetime clicks on Google.
The other thing I noticed is that a lot of my previously written articles are now moving up the ranks in Google. None of the backlinks have shown up in Ahrefs yet so there's no visible increase in DA at this point, but presumably those Russian (and other) news publications linking to my site have been noticed by Google and have resulted in a lot better rankings.
Long story short, it seems to me that even articles that have a short shelf-life can make a big change to your website's performance. I'm not saying that my article falls into the "non-evergreen" category, but even if the traffic flattens out more substantially (say, 500 a day), that's a lot better than I was doing before, and I can rank other articles now that I couldn't a week ago.
It's still too early to say whether these changes will last, but I found it to be a very interesting concept. I'll update in a couple of weeks, perhaps, and we'll see where this has gone, if anywhere. I know this was a little bit long-winded but I think it's good to know. Anyway good luck ranking, folks!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mywnls/impact_of_one_article_on_seo_case_study_update/>
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