Data-Driven Insights
How you understand, monitor, and present your data helps determine how successfully you approach any problem/challenge or possible opportunity.
It is best to inform your Digital Strategy with the most accurate, impactful, and relevant data and goal metrics.
This is why Daily monitoring of your website performance is non-negotiable.
Skills Assessment
With GA4 implementation underway, it is vital to make sure that your team has covered the basics of your website performance and reporting.
This means working closely with your Web Development & Online Marketing Team.
Here are some of the more important Google Analytics Reports, your Team should have an eye on and how to get to them:
1.) Mobile Overview Report Audience > Mobile > Overview
2.) Channels Report Acquisition > All Traffic > Channels
3.) Navigation Summary Behavior > Site Content > All Pages > Navigation Tab
4.) Landing Pages Report Behavior > Site Content > Landing Pages
5.) Site Speed Overview Report Behavior > Site Speed > Overview
6.) Goal Overview Report. Conversions > Goals > Overview
googleanalytics #analyticstools #websiteoptimization #searchenginemarketing #searchengineoptimization
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