How to Do SEO for Medical Practices?

You are doing some online medical practices or have a medical website that you want to rank well in search engines. As per Page Quality Rating Guidelines, the medical and health-related websites come under Your Money or Your Life (YMYL) pages. YMYL pages are web pages that include some topics which can impact your life in terms of health, safety, and finance.

Search engine optimization for medical websites should include all the SEO best practices which are needed for all other types of websites. These include:

• Keyword Research: Doing keyword research to add relevant medical terms that are related to your medical website.
• Create Content: Next step is to write content for the most relevant medical and healthcare keywords as found in keyword research step. Content should include new format images like WebP, info-graphics and informative videos as per need.
• On-Page SEO: You should do On-page SEO on all your web pages. This includes optimizing title tag, description meta tag, heading tags, canonical tags, adding internal and outbound links.
• Technical SEO: Taking care of the technical SEO helps in better crawling and indexing of your website. Technical SEO include regularly monitoring GSC and Bing webmaster, submit XML sitemap in webmasters, page speed tests and mobile friendly test.
• Local SEO: Adding your medical practice or hospital information in Google My Business is crucial. As in the medical industry, most people want medical treatments and services in nearby places.
• Off-Page SEO: To become authoritative and trustworthy in your industry like the medical industry you should participate in some medical-related communities and Q&A websites. You should also leverage social media platforms for more brand awareness and user engagement.

In addition to these SEO best practices you need to consider some additional things while you do SEO for medical websites:

1. Quality Raters Guidelines: John Mueller recommends considering Quality Raters Guidelines to know how your website is perceived by quality raters. Especially when your website comes under Your Money or Your Life (YMYL) pages like health and safety, finance, government, and law. Medical websites come under health and safety.
2. Keep in mind E-A-T: Always remember to consider E-A-T for medical websites. E-A-T stands for Expertise, Authority and Trustworthy. These are the three factors which Google considers to measure the trust on a medical website or brand.
3. Legitimate Business: In case of medical websites or content Google considers the brand or business should be legitimate. As Google don’t want to compromise on the content provided to it’s users.
4. Content by Legitimate Doctors: Creating high-quality content is not enough in medical websites. The medical-related content must be written by doctors and medical professionals who are legitimate in their fields. As Google prefers to rank trustworthy content for its users.

Hope all this will be helpful. Please add if you think anything more should be considered while doing SEO for medical industry.

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