Monday, April 5, 2021

Site migration: Should i adapt the backlinks pointing to my old site towards my new site

Hello,

im currently involved in my first site migration. Since i want to rebrand i have chosen a new domain-name and am currently taking all the steps required to make the migration as smooth as possible and not lose any rankings.

I am wondering whether i should contact sites pointing sending backlinks to my old site and request if they could adapt it towards my new domain. Do you think this is a necessary step or are the 301s redirects sufficient to not lose any linkjuice?

submitted by /u/primos18
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mklqsj/site_migration_should_i_adapt_the_backlinks/>

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