One of my metrics for a brand I manage is search visibility. Calculated by taking the average number of keywords ranked in the top 30 positions and comparing it to year prior. Last year, we grew by 97%. This year our benchmark is 60% but we're sticking around 40% and growth isn't happening as fast.
This metric is also different from our organic traffic metric which I'm also monitoring and has been growing/hitting benchmark. I'm only looking at the number of keywords we rank for in the top 30 positions regardless of traffic.
I'm fairly new to SEO and web management (<2 years experience) and am having a difficult time explaining why we're not hitting the benchmark.
My theory is that the content we currently produce isn't ranking for new keywords. Meaning we post a blog post and it's focused keywords are the same as pages we either already have or it's not strong enough to break through to the top 3 pages. But I'm not totally sure how to prove that theory with data points.
Are there other areas I should look into? Other ideas I should explore for a reason behind this? I've been using SEMrush to explore these metrics. Any and all help would be so appreciated!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/papozw/search_visibility_growth_slowed/>
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