Tuesday, November 23, 2021

Ahrefs and Keyword "Blinking" - Anyone ever experience this? A false positive drop on organic traffic volume metric: due to a lost keyword that was never lost. Just false reporting.

Took me a minute to figure out why there was a sudden drop in projected monthly traffic - in one day it showed a 10% Drop. Long Story Short - The literal three word phrase, Brand Keyword: "Company Name" went from 1 (which it has held for over over 10 years) to lost. Resulting in the organic metrics to be off: this is called keyword blinking, "meaning that the result from Google seems to be "blinking": the keyword was really lost at that time we checked it, but it re-appeared now when we analyse the keyword." -According to ahrefs.

In no way did we lose that keyword - GSC to just searching it and the lot verifies this as no change in traffic. We have been up 25% in traffic, in-fact, with the holidays. Though, the metrics on ahrefs still has not re-aggregated the data. Even though it verifies this on their keyword search as well.

I've seen this happen a lot on their reporting side. Have you ever experienced this with their product and service?

submitted by /u/manofsleep
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/r0djln/ahrefs_and_keyword_blinking_anyone_ever/>

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