Here is my situation
Im looking to optimize specific pages on my site (product pages) for specific keywords that we have a chance to rank for.
Currently there are several "low value" pages that are ranking reasonably well. I intend to redirect/canonical these pages to my new optimized product page to consolidate authority.
As it stands these ranking pages to be redirected have canonicals set to the homepage as default by a previous SEO.
My question is:
Would it be detrimental to change canonicals from the homepage to the new optimized pages or is my idea sound?
Im ok with the homepage losing some authority or ranking for the keywords the pages to redirect are ranking for as the homepage makes sense for direct searches as opposed to specific product and category pages that may lead to higher conversions and CTR.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/r4jrfe/is_it_bad_practice_to_change_previously_set/>
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