Thursday, November 25, 2021

Not getting as much traffic from a KW as I expected

Trying to get to the bottom of something and could use some help. I rank for a strong KW in the US, and when searching from locations in the States I do rank well on both desktop and mobile (pos 2/3), but the monthly volume in the US is around 40,000 (according to Google KW planner) yet we only receive around 2,000 visitors a month from this KW.

My only theory is that as the SERP has a local map pack and a 'people also ask' section, users aren't actually making it down to the 1-3 organic positions, which would explain impressions and clicks/CTR being lower than expected? Anyone have any experience with something like this?

submitted by /u/wuisluitton
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/r1uoqz/not_getting_as_much_traffic_from_a_kw_as_i/>

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