- Keyword research for PPC and SEO:
The goal here is to identify keywords that searchers type. And use these keywords as the starting points of your SEO and PPC efforts.
There is, however, a difference between PPC and SEO research. When you run a paid campaign, you'll typically target keywords that target prospects in advance stages of the funnel and are looking for a solution. With SEO, you'll frequently go after top-funnel keywords.
- Keyword research for social media marketing:
The goal is to uncover the topics of discussion and engagement plus the hashtags that earn attention. This information will help you understand the topics, hashtags, and wording to use in your organic and paid posts.
When you perform this research, remember that every social media platform is different.
- Keyword research for content creation:
You're not really going after search data here. Instead, you want to understand which topics gained more interest from your audience, and which wording and phrasing resonate with them.
Starting with a topic, research it by using YouTube, Reddit, Quora, social media platforms, or Google Discover. Identify the topics that gained more traction, and use this information to create better content.
- Keyword research for audience research:
The goal is to uncover your audience's preferences, behaviors and self descriptions.
Who are you writing to in your copy? What job do they have? What content do they consume? Where do you reach them?
While the keywords don't tell you anything about the person typing them, they still are the starting point to identify your audience's pain point and desires.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/qkfrxk/the_four_types_of_keyword_research/>
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