I’m working for clients whose site had minimal traffic for years and years until we started running ads a few months ago. Since then, they’ve seen a lot of direct conversions coming from the ads, but they’ve seen even MORE coming through organic (by a wide margin)
They 100% had never seen a conversion come through the site before we came on board to run ads. We didn’t work on organic for this client - only some metadata cleanup here and there that helped marginally.
So even though we didn’t put much into SEO, I want to be sure that I’m able to claim attribution on those organic conversions. How do I explain that those conversions count toward our work, without sounding like I’m just trying to pad my numbers?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/a8cw8k/how_do_you_explain_that_running_ads_have_led_to/>
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