The company I work for has always been very interested in Google and Yelp reviews, and I have always cheerfully asked my clients to rate us at the conclusion of each transaction (which sometimes they would, most of the time they wouldn't). Recently, the company has made this a mandatory part of the sales process — as in, clients have to go on to one of the two websites and rate us before I can finish their transaction. The company has grudgingly allowed us five “refusals” a month, and those reasons have to be good ones — someone does not have a smart phone, or they are foreign/elderly and dont understand what I am asking them, or if they really push back on the request. When this happens, we have to fill in a box in the computer explaining why there was no rating. The reviews and the reasons for the refusals are taken into account in our quarterly reviews.
I have a tremendous problem with this, the least of which is that these people are rating us before they even have had a true experience with our company and the service we provide. I have said to my manager that it’s like going to a restaurant and before the waitress will send your order to the kitchen you have to write a review. But this company is massive, and is in 40 of the 50 states — it’s not like I work for a small mom-and-pop who might listen to reason. I am basically a very small cog in a very large machine.
The hilarious part is that they are always talking about “honesty” and “great service,” but since I now have to essentially force people to do something they may or may not want to do, I am considering buying google reviews. I need to alleviate the stress on me and my staff and yet still do what the company requires. Any advice, where to go for this, etc? I know its wrong and terrible but trust me when I say this new idea of theirs is only going to hurt the employees, since it comes down to being our fault that a review wasn't submitted.
[link] [comments]
from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/a34ty6/so_the_company_i_work_for_is_stupid_and_i_need/>
No comments:
Post a Comment