Tuesday, March 26, 2019

Digital & physical product listings - how to optimise for SEO?

I've a digital book and a physical version of the same book. There are minor differences in both products. But both are the same subject and content.

I currently have the digital book page up and am writing the paperback version page.

What's the best way to make this SEO optimised?

  • I've got different urls.
  • I've got different title texts (same book title but paperback edition written in).
  • I'm trying to write slightly different content - but it's very difficult as both books have the same content and selling points.
  • Different images aside from the cover
  • Different meta
  • I'm linking to both products clearly

Should both pages have their own canonical or should they both direct to the prefered page?

What else should I do?

submitted by /u/dtheme
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/b60nht/digital_physical_product_listings_how_to_optimise/>

No comments:

Post a Comment