I apologize if this is obvious but I can't seem to find a clear answer. I'll explain with an example. One of my clients is a dentist in Naples, FL. One of our biggest keyword phrases that we want to optimize for is "dentist naples fl" There are many other keyword phrases like it (teeth whitening naples fl, etc). My question is, for search engines, is "dentist in Naples, FL" just as good as "dentist naples fl"?
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