Tuesday, May 28, 2019

Best way to handle multiple market sites?

Without going into too much detail, I am managing SEO and digital strategy for a real estate business that is structured as follows:

1 main nationwide site > 24 market specific sites

The market specific sites all have subpages on the national site but also have their own domains

My question: what's the best way to manage content for this many sites without 1) spending too much time writing purely original content and 2) avoiding duplicative content issues

I will be writing purely market specific content where it makes sense (real estate reports, listing updates, etc), but also need to come up with a strategy for handling content where it doesn't make sense (e-book promotion, general information, etc)

Any help is appreciated!

submitted by /u/BillyE53
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/bu354q/best_way_to_handle_multiple_market_sites/>

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