Sunday, May 26, 2019

What to do after a 301 redirect?

This may be a silly question but I'm sorta new to this.

I inherited managing a website that was just bad. 140+ pages of duplicate, low value content with poor design and layout and horrible URL structure.

Basically, the previous manager made one page for a specific location/city + a service that we offer. Then duplicated that page dozens of times swapping the city name and/or service type in the URL, meta tags, and copy each time. Literally, no change between pages except the city name and service we offer. It was so bad and there was so much of it, that it was frankly easier to start from scratch.

I created all new pages with unique content for each of our locations and service offered and I set up 301 redirects for all the old pages to redirect to the most relavent new page.

My question is what to do with the old pages. They were useless before and even moreso now that we have good, relavant content that's already ranking higher than the previous pages ever did.

TL;DR Should I noindex/nofollow the old pages? Wait a period of time then delete them? Can I delete them now that the 301 redirects are in place? Is there any value in continuing to index the pages or keeping them for any period of time?

submitted by /u/sosomama
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/btb74f/what_to_do_after_a_301_redirect/>

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