I have recently started working with a tax advisory company as a digital marketer in the UK.
They have 21,743 published pages using just 4 or 5 keywords but thousands of different local areas in the backend of their WordPress site.
Is this good practice? I’m sure only a small percentage is actually driving traffic to the website but you really never know what area will be looking for the companies services.
Keywords Everywhere may show 0 volume but that doesn’t necessarily mean not 1 person is searching in that area
Any help to clarify this for me is welcomed.
Many thanks
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