Friday, November 1, 2019

Schema markup if your product is a person's expertise/insights?

Looking for any SEO experts with Schema insights.
Working for a company that is an agency (so the 'product pages' are of people). Each person is an expert in certain topic areas and has a list of presentations/advisory services of which our clients purchase (so the true products). We have about 500 people listed on the website who each have 3-5 presentations/advisory services. Many of these names are celebrities or media personalities.

These presentations/advisory services are the primary keywords we target (not the people themselves).

The people (and their names) do get search results, but we tier that as a secondary search term (because it's mainly people coming in for a wikipedia type of search for the person's background).

Our website developers are recommending Schema markup for person within the h-tags. (<h1 itemprop="name">)
We've been told from other parties not to include schema mark-up within H-tags.

My two questions:

1 - If there is schema markup, should it be structured within H-Tags like itemprop above or is that detrimental to SEO?
2 - Is this Person Schema markup right for us? Or should we not even have a schema?

submitted by /u/bennyhbk
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/dq4cyk/schema_markup_if_your_product_is_a_persons/>

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