AMA; I took my agency's site to no barely any traffic, to a steady stream of leads and sales over the course of 2 years. using one well thought out article and infographic.

TL;DR – I made a post on how to hard refresh a browser, posted it to my agency's blog, whipped up a pretty little infographic and posted it to Reddit. 2 years later our rankings and traffic are through the r00f.

Back story:

A year or so ago my team and I were spitballing ideas on evergreen content. We had made some articles in the past around PPC and they did ok in terms of long-tail keyword ranking, but nothing amazing.

I'm a big believer in lateral thinking, after an hour of banging our heads against the table, I decide to give it a rest and move on to something else. I was doing something when I overheard one of the team pick up the phone and greet a well-known customer and then say, “Have you tried to hard refresh your browser?”.

I knew the response because I knew their technical acumen. Suddenly, it dawned on me – our evergreen content will be on how to hard refresh a browser. After a little more digging we decided to cover all platforms and browsers.

We wrote the content, created an infographic and sent it live…. Nothing really happened for 6 months or so though – SEO is a long ball game and its something we tell our clients every day.

After submitting it to Reddit, backlinks literally started to flooding in.

We had universities citing us in their “how-tos”, we had the infographic shared across 10 – 20 very well-respected domains. Now we rank on the first page (A lot are in position 1 – 5 may I add) for 100’s of hard refresh themed keywords all across the globe. We now also rank pos 1 - 3 for extremely competitive SEO based keywords throughout New Zealand.

Sitting this high up on the SERPs has generated us 270K a year consistently 2 years later.

Next year we’re set to double that due to such a long sales cycle for some of the bigger websites.

It just goes to show that all it takes is one well thought out piece of content and the SEO gods (and the use of this beautiful platform) will reward you.

Ask me anything.

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