So over the last weekend I decided t o dig into bounce rates and I'm seeing something I don't quite understand. The bounce rate for returning users is much higher. Is that unusual, and what's the logic?
| Bounce Rate | Avg. Session Duration | |
|---|---|---|
| New Users | 5.24% | 00:00:22 |
| Returning Users | 21.55% | 00:02:21 |
How can the average session duration be longer? When the bounce rate is higher. ... Any ideas or theories would help!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/gdmo5e/returning_visitors_have_a_higher_bounce_rate_than/>
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