"Near me" vs city/town/province/state searches

Hi guys,

I've started working on a business website for someone and I'm working on optimizing for local SEO.

My question is, is "near me" better to target or should I rather target the city/town the business operates in?

Thanks in advance.

submitted by /u/brendon_r93
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/i2ajkk/near_me_vs_citytownprovincestate_searches/>