Hello! I launched a new website recently that caused me to suffer rankings*. There's 1k different reason why this would have happened, and I've spent the last few weeks tooling through it. One thing that just hit me though is nested child page structure!
I tried doing some digging on Reddit, SEL, Moz, SEMrush, and even just ol' fashioned Googling, but there's isn't much published on the topic of parent/child page structure, that I could find anyway.
So I used to have this structure:
[domain]/service1
[domain]/service2...
But, for this new site, I build lots of service pages for long-tail purposes. So many, in fact, that I categorized them into a main services page, then categories of different services, then individual service pages like so:
[domain]/services/servicecategory1/
[domain]/services/servicecategory2/
[domain]/services/servicecategory3/
Where /services/ is like a page with links to ALL categories and services, and /servicecategory/ has links to the different services in that category. Then I finally get down to the individual service page level like so:
[domain]/services/servicecategory1/service1
[domain]/services/servicecategory1/service2...
[domain]/services/servicecategory2/service1
[domain]/services/servicecategory2/service2...
Where /service/ is where all my content is.
SO, I'm wondering if maybe I took that too far? I'm torn because the pages and the structure is beautiful, with lots of rich snippets, images, and of course internal page linking, BUT I am definitely the only one of my competitors who is doing this, i.e. putting my bread and butter SEO pages three child levels down from the homepage.
Of course the homepage links directly to these individual services pages, as does the menu, and all throughout the 400+ individual blog. So I'm wondering: Does the algorithm put emphasis on parent/child URL structure? Is it possible I feel so hard out of SERPs for hypothetical keyword "service1" because it's such a drastically different sitemap structure from my other page?
Looking for collective thoughts! Thanks!
\As a caveat, I'm actually not sure where in the SERPs my site was for these individual service pages was before the new website. I have a full-time digital marketing person who is supposed to be handling this shit, but since we fell so hard (we basically disappeared) I kind of got pissed and just took it over from here.*
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/jcugz6/discussion_on_seo_value_of_parentchild_page/>
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