Best tool for a SaaS startup getting into content marketing?

I'm working on content marketing for my one-person startup and am looking for an SEO tool.

I've been on the Semrush free trial and like the experience. It's just very expensive for where I'm at in my marketing journey.

The three tools I'm aware of are Semrush, Ahrefs, and Mangools.

Semrush and Ahrefs are $99/mo, which seems like a lot for a one-person startup. I have a full-time job paying for all the expenses, so if they're the best by a significant margin, I don't mind spending the money.

What are your suggestions for an SEO tool? The two things I'm looking for in a tool are:

1. keyword research and
2. website seo analysis.

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Thanks!

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