Lack of good articles from competitors in SERP for specific keywords

Hi guys,

I am launching a blog about crypto. I like this niche and I plan to work here for the next 5 years.

I am googling various keywords like "Binance Smart Chain review". This system is a cryptocurrency and I think that there should be both independent informational sites writing about it, and also the crypto's team should have reached out to various influencers and asked for paid reviews.

However, there are no reviews online. I wonder what the reason for this.

submitted by /u/dev_lurve
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