I'm a web developer doing some basic SEO for a client's website, but the company's name uses a special character. It's in Arabic, and uses the letter ( آ ). Most people (out of laziness) would use the letter ( ا ) to search for the website, and some might even use ( أ ). Anyhow, the company's name is in English that's why it has so many ways to write it in Arabic. I have no idea how well Google understands Arabic and how these three letters relate to each other. Does it take care of this or do I have to add something? If so, what do I need to add in order for it to understand that the brand name could be referred to in multiple ways? Thanks.
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/ko8597/can_i_add_alternative_words_for_a_brand_name_and/>
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