Hello guys,
I just started working with a software agency to get some more leads from organic traffic and I am a little bit confused. I am working only with SaaS companies, and Software Agency is sth new for me but it's necessary to take sth different and make another step in my SEO Journey.
My plan is sth like:
1. Company’s range of services
2. Creating customer profile to provide a solution to customer's pain points
3. Identifying priority areas
4. Breaking up services into solutions
5. Turning solutions into search queries
6. Discussing possible topics and deciding on their potential to attract leads
7. Analyzing search results and competitors, collecting the content plan and search queries
8. Try to update old content
-raising conversion from already existing articles (add CTAs)
-pushing existing lead generating articles to the top;
9. Create content solving the readers’ problems;
Content should:
-prove the company expertise;
-solve customer problems;
-attract leads for potential customers.
10. Promote content & Getting links
Now I am trying to create a keyword map but I am stuck :D How to find keywords with the intent of searching for a software company?
Dunno how to start with keywords;x any case studies? tips? thanks!
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/l520ds/started_working_with_software_agency_what_to_do_o/>
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