A lot of tools and audit templates clasify each SEO recommendation by impact and ease of implementation. How do you determine the impact of each change? Is it something relative or is it a standar? (Better explanation inside)

So for example, SEO tools and audit templates show something like this:

Title tag - High Impact - Low difficulty

SSL secure - Medium Impact - High difficulty

How do you determine the impact and difficulty of each factor?

submitted by /u/Ben_ConSaa
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/lq960r/a_lot_of_tools_and_audit_templates_clasify_each/>