Content Clusters- The Doorway to a more Optimized Website

Did you ever have random queries or searches that you wanted to zero in without many distractions and surfing relevant search results?

​

If you answered yes, then you should know what Content Cluster is and why it can help you.

​

Well, Content Clusters are several content pieces developed around a single topic, covering all the subtopics and relevant phrases.

​

Imagine it as a massive tree having several branches.

​

These Content Clusters are linked to the main branch or Pillar page.

​

Now it’s obvious for you to ask,

​

“What’s the difference between Content Clusters and Normal Articles, both being linked back to Pillar Page.”

The most obvious differentiation is that Articles are much longer, while Content Clusters are small pieces of content covering one single topic!

​

Another crucial aspect is the way both bring in traffic. Usually, in the case of Articles, the traffic from Pillar Pages to Articles is more than the vice versa condition.

​

While in the case of Content Clusters, the traffic from Content Clusters to pillar page is way more than that of the vice versa case.

​

You can hereby conclude how important Content Clusters are. They are nothing but Traffic-Magnet that draws traffic who are laser-focused on what they are looking for.

​

As a result? You get sorted traffic and more conversion.

​

Being an agency, why do we need Content Clusters?

​

We can answer it in two ways, the first step being the valuable traffic.

​

Secondly, just imagine, we always run ads for our targeted audience. How do we specify our TGs?

​

By analyzing their interests, and what they love to talk about, right?

​

Content Clusters are nothing but a targeted lead filter, which helps only those potential searchers zero in, who are determined for a purchase!

​

For example, if you write a Topic Cluster around ‘Content Writing Services’, you can cover:

1. Who is the Best Content Writing Service, the provider?
2. How to choose a Content Writing Service provider for myself
3. Best Content Writing Services for Writing Web Copy

And so on. Literally, it’s a Gold Mine for someone expecting tonnes of Conversion from Organic Traffic Inflow.

​

Now, the best part. HOW CAN WE GET SUCH TOPICS AND WRITE THEM?

Well, many of you must already know about it, but for me, I use some unique hacks which I can’t shell out for free! ;)

I mean, I spent many days figuring out the hack and saved it only for my Clients; sorry bout that!

What’s your take?

submitted by /u/proriterz
[link] [comments]

from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/lqgpka/content_clusters_the_doorway_to_a_more_optimized/>