I'm doing a link-building campaign for my clients now and I keep getting link exchange or content swap offers.
Is content swapping the same as guest posting? I've read a few articles but it's still not clear to me. As I understand it, I create content for the other party that's around their target keywords and I insert my link there somewhere where it's relevant. On the other hand, they'll do the same for my client's site.
Am I on to something here? Please let me know if you have any questions. I'm very new to this. Thanks!
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