Wednesday, March 3, 2021

Does it ever make sense to have non-transactional, non-SEO rich navigation hub pages where you don't necessarily want to rank for specific keywords on Google?

Working for a very large corporation website with 10,000s of content and product-focused pages, we also have the need for a few dozen high-level navigation pages to help group topics and technology areas together within the breadcrumbs for onsite navigation. While these high-level, non-transactional navigation pages each host links to several SEO-rich, product-focused pages, is there rationale to not use any high-ranking product keywords on the navigation pages as to not steal traffic from the actual transactional pages that they link out to?

submitted by /u/WatsonsCrick
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/lwvju3/does_it_ever_make_sense_to_have_nontransactional/>

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