Hi! I’m currently a student interning at a startup and I was tasked with app store optimisation.
Prior to my research and execution, we were ranked #39 in our category. I did App Store Optimisation (ASO) keyword research in the industry as well as our competitors. I searched best practices, incorporated all this to come up with:
- new app title & subtitle (previously just the company’s name - added the most relevant descriptive keywords here)
- new description with keywords tactfully placed
- new keywords in the keyword field
Today, I checked and we’ve been ranked #29. I’m just so curious if the jump was due (or even partly) due to my efforts. It’d be very rewarding if so! Marketing has been consistent throughout the past few months so there’s nothing in particular that would’ve made the numbers jump, but these are updates that possibly affected the rankings too:
- new small app update
- reset ratings
I’m perfectly fine if none of what I did helped the surge in rankings but it’ll be super cool if it did :)
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/mingqc/did_my_efforts_for_app_store_optimisation_work/>
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