Repurposing content

Hi everyone,

I was in a marketing meeting last week and one of the Directors of the company I work for put forward his strategy for our blog should be to identify articles that have got good clicks on other sites, change a few words and re post them.

I'm fairly new to content marketing but advised this is a pretty risky strategy and could result in the site being penalised. Up to now I've been researching snf writing fresh content, more time consuming but the content is original.

Does anyone have any suggestions on how I should phrase this to the Directors (all sales background not marketing)

Thanks

submitted by /u/calumk89
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