Just curious (and looking to compare notes a little) - how often do you guys do on-page updates and/or tweaks? Every month? Quarter? Year? As needed?
Also - what tools and guidelines do you use to decide which pages you plan to tweak? AKA, if you had a 100 page site, what criteria would you use to determine which pages to tweak?
An agency that works on one of the sites I manage sends quarterly updates in a spreadsheet - every 3 months we get a list of maybe 20-30 pages on our site with little changes to H1's, H2's, paragraphs, etc.
Just curious if this is an industry practice, or if it's per project, or if it's just that specific agency's way of doing things.
Thanks!
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