Hi, can anyone please help me wrap my head around the concept of short tail and long tail keyword in keyword research?
I'm doing keyword research for my future site and I hit a bit of a snag. I'm quite confused as to which keyword to choose. The short tail has high KD, volume, and CPC. On the other hand, my long tail keyword has nothing at all in semrush. No KD, volume, and CPC. Does this mean that Google doesn't like this keyword because no one or close to zero people are searching for it?
How about if there's a bit of data in there for the long tail keyword but it's too low. Say less than 100. Is it still worth it knowing that the short tail is very popular?
I'm sorry if my questions are all over the place. TIA!
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