I have a client that has their old retail website built on ancient non-responsive technology (www.oldsite.com).
They are moving to Shopify which gives them a responsive retail site out of the box (www.newsite.com). They can finally give mobile a try.
The thing is, they are old school and don't want to pull the trigger on pushing their new site (even though it is already up and running) so the majority of traffic and sales are still occurring on the old site.
My company provides a plug-in to the Shopify site so until the new site is fully utilized this client can't fully utilize our plug-in (and makes them a churn risk).
I have to convince them to make the move NOW! What strategies should they deploy to ensure they don't confuse their customer base entering the holiday season and ensure they don't lose page rank in Google?
Thanks. This may be a newbie question, but then I am a newbie. I apologize in advance.
EDIT
Just so you know. I have done some research on the matter.
(1) It seems there is competing info on whether a 301 redirect is the way to go and if it in fact messes with indexing.
(2) Is there any risk in just taking www.oldsite.com and just pointing it to the new IP address? There would be no need to create the www.newsite.com domain name in that case. Is this a better strategy with respect to SEO?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/9rc4pc/customer_switching_to_our_platform_new_url/>
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