I'm going to be super controversial: I think backlinks are way overhyped.
Everywhere I go, people are so adamant that links are everything. Sorry, but I'm not quite convinced. I'm hoping some of you guys can prove me wrong.
I don't know of a single experiment where links vs quality content was tested parallel to one another. I.e make a site with mediocre content and load it with links vs quality content with no back links.
So, I decided to experiment with two of my own websites. This is a MINI-experiment and should be taken with a grain of salt. This by NO MEANS expansive and comprehensive.
Website 1: Azon product reviews. I have about 25k words worth of articles that I wrote. Note that I never purchase the products so the content is pretty flimsy. Although this shouldn't matter too much because my top competitors definitely never purchased the products.
I bought several link packages on BHW and even have a couple whitehat links -- which was a lot of work. For white hat practice, I would email manufacturers and build a relationship with their marketing director.
Also I have a guy from Silicon Valley who is pointing his relevant expired domains to my site.
Words: 25k
Articles: 10
Total Backlinks: ~150
Clicks from Google (Based on GSC): 11
Impressions: 992
Total Time: 9 months
Website 2: Info Product Reviews. I actually asked for review copies or opted in for a free trial before writing every review. If I couldn't get the product, I didn't review it. I skyped product owners to build relationships.
Words: 20k
Articles: 10
Total Backlinks: 0
Clicks from Google (Based on GSC): 60
Impressions: 3820
Total Time: 4 months
Has anyone experienced something similar or do links sky rocket your rankings?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/bi69aq/linkbuilding_is_shit/>
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