Monday, October 28, 2019

Am I Approaching SEO Right?

I have a list of services that I provide SEO clients. I just don't know if I am paying attention to the right things or if I should be shifting my focus to more impactful SEO strategies. Below are all the SEO services I offer on a monthly basis. Of this list, I give my clients a certain amount of hours a month and I tackle what I believe to be the most impactful services in the list below. Do I need to be looking at other tactics?

Website Audit

  • Existing domain rank, page authority and spam score
  • Speed testing
  • Security check
  • Tag & meta info check
  • Error check
  • Favicon check
  • Robot.txt check
  • Sitemap check
  • Schema check
  • Link checks (internal, external)

Analytics & Tracking

  • Google Analytics setup & optimization
  • Adwords conversion tracking
  • Google webmaster setup
  • Monthly Google Analytics analysis
  • Filter spam
  • Goal & event setup
  • Analytics & webmaster linking
  • Webmaster error fixing

Blog Creation

  • 500 words
  • Up to 2 images
  • Keyword implementation
  • Source linking

Keyword Research & Sitemaps

  • Keyword research & page association
  • Ranking evaluation
  • Keyword opportunities

On-page Optimization

  • Fix duplicate content
  • Tag optimization (titles, descriptions & H1 tags) - Homepage, Category pages & Product/Service pages
  • Keyword stuffing checking

Page Speed Optimization

  • Page load speed check - Homepage, Category pages & Product/Service pages

High Priority Technical Fixes

  • Link canonicalization
  • Mobile responsive check
  • SSL security check
  • 404/soft 404 error fixing
  • 500 service error fixing

Internal / External Linking

  • Internal links with 404 errors
  • Links that redirect on-site
  • Update non-canonical links
  • Fix Google Search Console errors
  • Internal linking opportunities
  • External link fixing

Mid Priority Technical Fixes

  • Robot.txt checking
  • Valid HTML sitemap checking
  • Valid XML sitemap checking
  • Site breadcrumbs
  • Site malware check
  • No-index tags check
  • Hidden content check

Image Optimization

  • Alt img attributes & file name optimization - Homepage, Category pages & product/service pages.
  • File size optimizations

Conversion Optimization

  • Conversion optimization monthly review

Backlink Analysis

  • Backlink profile review
  • Unlinked brand mentions
  • Review previously-built links
  • Competitor backlink analysis
  • Disavow bad links
  • Fix broken links

Low Priority Technical Fixes

  • Site pagination
  • Search-friendly URL's
  • Regain redirect values
  • Redirect to visible product/services

Backlinking

  • Local citations - 5
  • Guest posting - 5
  • Web 2.0 creation - 5
  • High PR social bookmarks - 5
  • Article submissions- 5
  • Image submissions- 5
  • Tier-2 backlinks - 5
  • Tier-3 backlinks - 5
  • Network sharing
submitted by /u/abraman22
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/dog46b/am_i_approaching_seo_right/>

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