It's understood there are many factors from a whole site that influence ranking. But, what information is there that shows how much single page SEO efforts are beneficial over site-wide SEO campaigns?
I remember reading that Google is more keen on single pages rather than whole sites. I can understand that logic in that they are returning results (SERPs) for a specific keyword.
So is it pointless to care about keywords peppered throughout a website to reinforce that keyword/campaign or just focus on single page efforts?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/dot01l/single_page_or_full_site_seo_focus/>
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