Sunday, October 27, 2019

Writing an comprehensive guide and placing it on the homepage or writing multiple blog posts instead?

Hello,

I'm working on ranking my side-project better. I've been contemplating two approaches to bump up the very low content on the homepage (and website in general):

I could either write a comprehensive guide to cover the main topic of the project (naming). I would place it right on the homepage with anchors to jump to content and maybe a floating index on the side to allow easier navigation. This content should provide some value from being pretty "complete" in itself and covering all important aspects. I feel it would be "link-worthy" and attract some backlinks over time. Downside is that it would mean I got only one link to rank and therefore limited keyword options as far as I understand SEO.

Alternatively, I could split the content into chunks and produce a number of blog articles for sub-topics. These all could rank individually for different keywords but generally these articles wouldn't be as link-worthy as a complete guide I think.

For reference and more background: I'm talking about my side-project startupnamecheck.com (a tool to check usernames across different platforms and various domain names at once). In itself not the most link-attracting project, but with a good "ultimate guide" it might actually get some more backlinks.

What do you think is the better approach in this case? In advance thanks for your help!

submitted by /u/Spekulatius2410
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/dnwztk/writing_an_comprehensive_guide_and_placing_it_on/>

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