My client offers a tool for public relations and has a blog where there are many posts written around PR. There are a couple of posts that are very high-traffic, but are off-topic, e.g. about backlinks (without reference to PR), digital marketing vs traditional marketing, etc.
The posts aren't super off-topic because they're based around internet communcation, but they're still a long shot away from PR. We aren't getting any leads from these posts.
What's the best way to proceed here?
Deindex?
410?
Add a bunch of ads on the pages and get some extra $? (lol)
301 to something else?
Backlink exchange?
Thanks!
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