My client is a big company, and traffic is almost a million a month. However on June 9, all non-brand keywords lost their rankings significantly (like from page 1 to Page 5) while branded terms are still holding top positions. This caused them to lose over 30% of organic traffic.
Checked GSC and didn't see any penalty or manual actions. They had site changes but didn't see anything that would cause SEO issues. What baffles me is that it all happened in just one day, and only non-brand terms are affected.
If it's due to lost backlinks, I would think that the change would be gradual, not happening all on one day.
Anyone have a theory?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/hi4eau/sudden_drop_for_all_nonbranded_keywords_only/>
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