I've always prided myself on avoiding fluff in my content. That's because I "thought" Google rewarded useful and unique content.
However, even the top SEO and Digital Marketing authorities are guilty of this. I'm now seeing fluff everywhere. So the question is... if Google no longer rewards good content, should we all be spending less time researching the topic and adding more value to the top-ranking pages for any given topic or keyword? Instead, should we be focusing on filling a word count and ticking all the on-page tickboxes?
What are thoughts... shall we all become fluffers?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/i3lgl3/is_it_ok_to_be_a_fluffer/>
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