Hi guys, I'm new in the field and I have to create a new content strategy for the company I'm working for. Thus, I was wondering a few things about the best practices, like for example if there was some kind of standard ratio for informational articles vs conversion-oriented ones? My boss wants me to be more aggressive in terms of promoting our products, but my instincts tells me to write more educational materials in order to attract natural traffic and leads (those articles would all contain proper calls-to action of course), then just a few "promotional" articles that would target our leads through the newsletter. What do you think?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/i2sseh/should_i_write_more_informational_articles_or/>
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