So I've recently come into ownership of a coupon/deals website that has somewhere in the neighborhood of 176,000 posts dating back for 11 years. I'm not new to web dev or SEO, but I've never managed a site so big before either.
The majority of this content is old, expired deals, coupons, etc. So it's not of any real benefit to the user experience to leave it, only that many of these pages come up for random keywords in Google
I'm considering having a custom plugin built to make it easy that whenever we post a new deal/coupon we can select a few really old ones for similar products, delete them and add a 301 to the new post.
My thinking on the matter is that it'd be better to reduce the amount of content and concentrate the old link juice to newer content and help it rank better, but maybe I'm wrong on this.
Does anyone here have SEO experience with a large site like this and know if it's better to just leave the old or 301 and nuke a bunch of it?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/imr9n7/better_to_leave_old_content_or_remove_and_301_to/>
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