I’m running a niche SaaS company and the most searched keyword is “someservice online”. Relatively low competition and low search volumes. A competitor has claimed the domain “someservice-online.com” and is also trading under the company name “Someservice Online” and is ranking #1.
I thought the lack of an actual brand would be a disadvantage for them since it must be impossible for Google to know if a user is looking for the service or their company. But in this case it seems like Google favours the exact domain match.
I haven’t seen many successful examples of an exact keyword domain match, so I’m wondering if it’s a good long term strategy or if it can backfire?
What would be a good strategy to compete with them and how important is the exact 100% keyword match in titles and text?
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from Search Engine Optimization: The Latest SEO News https://www.reddit.com/r/SEO/comments/iqo7vm/competitor_has_my_main_keyword_as_company_name/>
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