If a company I have a review for, has rebranded, is it better to:

1. Adapt the current review by ADDING the new brand name.

2. Change completely the old brand name for the new one on the existing review (I assume this is not the best option as then I would stop ranking for the previous brand name which still has traffic)

3. Leave the current review as is, and write a completely new one.

4. Both add the new brand name to the current review and write an article about the rebrand

And regarding backlinking the article about the rebrand, should I link it back to the current review.

And/or should I also link the current review to the new rebrand article?

submitted by /u/axle_gallardo
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